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The Horseless Headsman: Snickers’ Hilarious Campaign Extension

A clever twist to Snickers’s original campaign, the “Horseless Headsman” advertises the candy bar beautifully for Halloween.   Snickers’ ad agency, BBDO New York, knew what they were doing. The...

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It’s Not Complicated: AT&T’s New Ads for the Elite Eight

It’s not complicated. It’s simply well done.   AT&T’s popular campaign is a great example of a clear, well-executed idea. How do you explain that AT&T is better? Ask some kids. How do you...

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Ban Bossy: An Idea That Matters

Ban bossy. That’s what the Girl Scouts and Sheryl Sandberg aim to do.   By teaching girls that ambition is a good thing, Sandberg and the Girl Scouts hope to encourage girls to lead. They’re asking...

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Ideas That Matter: 4 Brands Join Together for Autism Awareness

Four commercials. Three brands. One big idea.   In support of Autism Awareness Month, AT&T, Campbell’s Soup and Band-Aid joined together to make an impact. Airing their :15 commercials in a :60...

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The Great Coffee Connection: The Lovers, The Dreamers (And Maybe Tea)

Starbucks has done it again. The great coffee connection, (aka café where you usually meet up for a good chat), has created new spots capturing everyday intimate moments. And it’s beautiful. The...

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